The Best Ways to Keep Your Clients Coming Back

The best ways to keep your customers coming back

It’s no secret that consumers have a short attention span. They’re always on the hunt for the next deal and the next new thing.
Keeping your clients coming back and keeping them from leaving requires being on the lookout for new trends. It’s not easy, but it pays off if you do.

There are many ways to keep your customers from leaving, but it’s all about being creative and staying ahead of the game by constantly putting yourself in the customer’s shoes.

1.Make them feel special

Everyone loves when someone cares about them – does not matter if it is their partner or random person. Give suggestions on what can work the best for them from your past experience but always your customer has the last word, stick to it and accept it.

Also sharing a compliment on the client’s needs is one of the best ways to enhance the connection and spark their interest in the new “style”.  Starting a light conversation can make them feel really pleased and welcomed.

2. Deliver more than expected

You should be willing to go out of your way to help your clients. It is also important to be professional and to provide your clients with the best customer service possible.

Always add that extra touch which means nothing to you, but a lot to your customer – This can be like a free small “shampoo-tester” which will make them smile and feel special.
P.S make sure whatever you decide to give them or treat them with is what they will remember and come back for.

3. Be active

Research says that hair stylists that post & engage more than 3 times per week on social media tend to get 21% more sales per month. Make sure you are following the latest trends and keep up with the best design possible.

Customers notice everything, even that small change you should make on your website each week – such as the main image. It will help you spark that extra little interest in you and your brand.


We know it is hard to focus on what you do the best and create at least 3 posts a week, but it’s a process that does not happen overnight and it takes time. It’s a process that will also help to boost your business.


You are only 1 step away!

4. Follow-up

The best way to keep your customers coming back is to follow up with them after you have a service done. This will enhance your connection with the customer and make them feel that you truly care about them. It will also help you get more referrals and to build a long-term relationship with your client.

Here are some ways that you can follow up with your clients to
help them stay with you:

1. Email

2. Text Message

3. Post a before/after on your social media story and tag your customer


When doing follow-ups don’t send the message right after the service has been done (only for email & message), leave some time and send a follow-up after few days such as ” Hey Jane, how did your colleagues like your new hairstyle”


Providing top notch customer service & combining that with the power of social media and automations will help your business grow and keep your customers for a very long time.

Thank you for reading, we are always excited when one of our posts is able to provide useful information on a topic like this!
Ivan Smooth

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