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Google My Business: Your Secret Weapon to Boost Sales

your secret weapon to boost sales

If I told you there was a simple and cost-effective way to make your business more discoverable both online and in real life, would you like to know about it? Well there is! It’s called Google My Business.

What is Google My Business?

Google My Business (commonly known as GMB, and formerly known as Google Local and Google Places) is a free, simple-to-use tool that allows businesses with physical locations to manage how they appear in Google Search, and its growing portfolio of utilities.

If you haven’t set yours up yet, now would be a good time!

The key difference between Google My Business profiles and other directories is that your Google business listing can be optimized with incredibly detailed information that can be output by Google into a variety of very important places with high online visibility. Places such as:

Google Knowledge Graph

Seems a bit complicated, but we all use the knowledge graph of google. This is also known as the Business box, the box which appears on the top right corner on desktop and near the top section on mobile

In the past few years, the content represented by Google Knowledge Graph became way more interactive. Mainly it had profile picture, name, adress, website – same as social media.

 

Nowdays Google Knowledge Graph is expanding all the time.

Now if you search a movie on google, you can instantly book tickets to the cinema to watch that movie.

Google Local 3 Pack

The first 3 listigns that appear beneath the map when someone searches a specific keyword such as “Hair Salon Houston Texas”

Surely you saw the screenshot above – you must have seen it before.

Google Local  3 pack are the 3 main listings shown based on your google local business search.
Beneath the Business name you can find the review section – how many reviews they have and what do reviews look like.

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Google maps

The long-trusted app that’s used to get directions and discover businesses and locations, available on mostly every device, mobile or desktop. 

Google My Business (GMB) offers everything your potential client should need to buy your product or use your service. After registration, you can answer customers questions, add more photos, information about your business and much more – with one goal only Get More Customers.

Simple, if you don’t have Google My Business profile, you can not compete with others. Google My Business and a web design is the first thing everyone should invest in.

Actively manage your Google My Business profile

Google My Business makes it easier for customers to find you, online and at your physical location. But you have to commit to completing your profile info, regular updates and managing your profile, including Google Reviews.

a) Enter complete data for your profile (don’t leave anything to a guess or assumption).
b) Complete the verification process (once you’ve provided the necessary verification details, Google will send you a postcard with a PIN. Once you receive it, simply enter it in the space provided on your profile, and you’ll be verified!
c) Add photos and videos. You’ll need:

  • Logo image
  • Header/Cover image
  • Photos to spotlight
  • Features of your business that customers consider when making purchasing decisions
  • Manage and respond to customer reviews.

Why Should I Care About Google My Business?

An optimized GMB profile/listing helps Google understand more about your business: who you are, what services/products you sell, where you’re located, your website address and what your current customer’s experience has been like.

The benefits of Google My Business are threefold:
1. Increased visibility in search.
2. Better shopping experience for buyers.
3. More traffic to your website, social channels, and your front door.

The more Google knows about you, the more types of searches your GMB listing can appear in.

Does local business still need a website?

Absolutely, it’s a MUST. Google My Business is only entry door to get in touch with your business while local searches, while your website is the home. That is why your website is KEY to everything.

Not depending on the industry you are working in, a 
good looking website design is a MUST.

However, no matter what industry you’re in, Google will probably find a way to use information from your website to feed them.

Thank you for reading, we are always excited when one of our posts is able to provide useful information on a topic like this!
Ivan Smooth

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