7 Best Ways To Get More Cleints For Your Beauty Salon


I know, beauty salons are becoming a popular destination for many people and that’s why there is a growing demand for them. It doesn’t stop there, though.
To stay relevant and competitive, your salon need to be on top of your game, keep up with the latest trends and to stand out amongs competitors. One way to do that is by marketing your salon.

With the right marketing strategy and tactics, you can have your salon in the spotlight in no time! Here are 7 marketing tips to help you grow your business.

1.Get your salon on social media

The best way to get more clients for your beauty salon business is to start using social media. You should use it to get your brand infront of the right people. It can help you reach a larger audience and gain more exposure. You can also use social media to keep in touch with current clients. It can be a lot of work, but it’s worth it. It can also be hard to find the time to build a social media presence which will bring the right engagement followed by the results.


The most common ways to grow your business are to post engaging photos of your work on social media, to post videos of your work, and to post about other hair-related topics – simply engage with your customers. Getting involved in online communities is also a great way to engage with your customers. 

You can use social media to drive traffic to your salon. This is an inexpensive way to market your business. The cost of your social media marketing is usually lower than traditional marketing. Make sure that you are using your social media profiles to provide useful and relevant information to your potential clients. This will make them more likely to come to your salon.

2. Build Your Brand

Beauty salons often struggle to find new customers. The key to growing your business is to create a brand that people love, and to market that brand effectively. Getting more customers is a great way to increase your revenue and grow your business.

Here are 3 tips on how to enhance your brand!

1. Provide Excelent Service
2. Engage With your followers/Customers
3. Create A Loyalty Program.


It’s important to build a brand on social media for your beauty salon. However, it’s not just all about the social media strategy. You’ll also need to focus on your website, blog, and email marketing. That’s why it’s important to build a brand for your beauty salon. If you have a good website and blog, make sure that you are posting regularly so you can easily be found by potential clients.  Make sure you don’t SPAM them with offers and big sales before making a real-human connection with your customer. People love education, as you are reading this right now.


You are only 1 step away!

3. Create or re-design your website.

Being in the beauty industry we all know how important the first look is. Your website may be the first impression of your brand for many, so make sure it stands up for it.


A good website is much more of an impression. It’s the real window of your business happening in the salon.

A good website will not only bring you new customers but it can help you automate parts of your business so you can have more time for yourself to focus on what you do the best.

4. Create A Loyalty Program

Loyalty programs are an effective way to build customer loyalty while also growing your business. A loyalty program for your beauty salon should not just be about getting people to sign up for a card. It should be about making them feel like they are a part of your family.


You can create a loyalty program for a beauty salon by making your customers feel welcomed. This starts with the first-time experience. You can start by having a welcome table with a box of trinkets that have a beauty salon’s logo on them. You can also have a “free haircut” special for new customers.

You’ll want to provide incentives for customers to come back, such as a discount every time they come in for a service. To make your loyalty program work well, you’ll want to make sure that you capture thair phone number and email, so you can send them “Happy Birthday discounts”

5. Ask for a Review

I know, you always provide the best of the best service but when it comes time asking for that review you get kinda dizzy.

It is important to always ask for a review when someone leaves feedback on your company or product. Reviews can help you in many ways such as: Increasing Brand Loyalty, ranking better on google & google maps(increasing your SEO).

It is beneficial because you can learn what people liked and what they did not about your service, which you can improve the next time.

6. Rank better on google & google maps.

To improve your search ranking and listings on Google, you need to tailor your website to the most popular search terms. If you’re not doing this, you’re falling behind. 


One way to tailor your site is to include the keyword phrases that you want to rank for and to make sure to include those keywords in your SEO copy. For an example keyword phrase can be “black owned beauty salon huston texas” , wrapping a good copy around that specific keyword will definitely help you rank better. 


Also re-sharing the content from your social media to google is key! Google likes to see consistency, which you get awarded for.

7. Engage with your customers

One last thing, regardless being a customer or a potential customer, make sure you always provide the knowledge you have.

A good way to engage with your customers can be interacting with them on social media by posting Q&A’s, making polls – for an example: which hair do you like more? and so on. Another way to engage with your customers is to create or participate in events. Sometimes events can be tough to handle but getting your brand out on the field is what matters the most.

Thank you for reading, we are always excited when one of our posts is able to provide useful information on a topic like this!
Ivan Smooth

Smutkoski Signature

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